11-10-2020 icon

Bayern Munich Kicks Off Blockchain Partnership

By calvin
bayern munich

World-famous German football club FC Bayern Munich is taking a leap into blockchain-based fantasy soccer with fantasy football game Sorare. The team joins over 100 high-profile clubs in the game, including Paris Saint-German and Juventus.

Bayern Munich Blockchain Partners

The Bundesliga champions are not new to partnerships in the blockchain industry. In the past, it partnered with Stryking Entertainment to produce digital collectibles of its players.

Sorare is a five-a-side football game. The top 20 leagues in the world are now on Sorare’s platform. New players get to pick a squad of players which are represented through cards.

Benjamin Steen, FC Bayern Munich’s Head of Customer Care, Digital Licencing & Stadium, tells Decrypt,

“Sorare is a unique gaming platform that blends two strong trends in sports licensing: fantasy football and digital collectibles,”

“With a young, growing, and international user base, it was obvious for a club like FC Bayern Munich to be present alongside this fantastic blockchain game.”

Nonfungible, a ranking site for blockchain games and issuers of collectibles reveals that Sorare has become more popular in the global gaming community. This suggests that demand for the game could rise even more in the future.

Growing NFT Markets

The weekly trading volume on the platform is $243,000. Even with such a high trading volume, the platform trails behind Axie Infinity which has three time the sales.

Sorare, despite its infancy has exceeded expectations, soaring to new heights never seen before.

Sorare CEO Nicolas Julia says,

“In the summer of 2018, my co-founder Adrien [Montfort] and I decided to leave our company to pursue our deeper internal drive: bring a crypto product into the hands of millions of people,”

“We were fascinated by the emergence of non-fungible tokens and were convinced they will drive the next wave of consumer adoption.”

As a result of their distinctive characteristics, NFTs are not interchangeable. This makes them useful for providing a means of proving authenticity and ownership.